I don’t have a big problem with jargon. I have a simple enough mind not to be embarrassed by saying “‘eh, what?” I can live with most of the gobbledegook. It’s easy shorthand for what are often complex concepts. But every now and then…
So I thought I’d highlight a few. This week “disintermediatisation.” What sort of word is that? Do you know what it means? Do you suspect that it its completely made up?’
Run a Google and you won’t find many references. Is the spin industry creating its own lunacy? Apparently so. This Victorianesque tortuous construct apprarently means communication by means other than the print or electronic media.
Glad we got that one sorted out!