Time to confess. I’m in danger of becoming a Honda car driver. And why? A Jeremy Clarkson, ‘this is the proverbial of the shovel’ review. No. Because the AA say it’s the safest car on the road (which I don’t think they do.) No.
Deep down, I’m really shallow. They do bloody good ads.
Who can forget the moving parts ad? Not me anyway. Now there’s the ‘Hate Something’ campaign for their diesel engine. Fab.
And, so moved by the power of advertising, I will be investigating my replacement in March when my Ford finance agreement ups and dies, and leaves me a take it or leave it ‘swap for another Ford or die’ deal presents itself.
The thing is, the Honda tune is much catachier. Time will tell.