There’s a really annoying ad on tv at the moment. Michael Parkinson is sitting in a studio chair and says: ‘I’ve been asked many times what my number one interview was. Tough question.’
But instead of answering, he goes on instead to try to flog me the Sun Life Direct Over 50s Plan when I’m much more interested in his answer to the original question. (I bet it wasn’t Rod Hull and Emu)
It’s a sign of the times. Crap tv ads that are more interested in parting you with you cash than being entertaining , but it wasn’t always thus.
I’ve never felt compelled to slurp a glass of Cinzano in my life, or ski down a hill with a box of chocs under my arm, and I hate Turkish Delight, so in that sense they failed, but I do remember them with fondness, even Shake n’Vac, which is more than can be said for today’s crop of online betting, PPI mis-selling and medical negligence ads.
So where did all the great ad makers go? Ridley Scott went on to give us Alien and Blade Runner, but his ad for Apple Mac was bloody brilliant. And Serge Leone did that one for Renault even after he’d made Once Upon a Time in America, but they seem to be a dying breed.
When did did tv advertising become such crap? Or is it our own fault for being able to ignore them completely by whizz through them on our magical recording boxes?