New Package, Same Bubblewrap

I’ve been re-branded! From here on in, call me “Excellentia – Thinking Outside the Box.” Now, that could have cost me a fortune (can’t find the BP sign on this stupid Mac keyboard). But not a bit. Just visit What Brand Are You for your own make-over.

Two of my minor shareholders have baulked at this in the mistaken belief that “Dad” has traditional family values appeal, and is a brand to be built upon. On the other hand, my main backer (she of the Russian oil billions) prefers “Ian” in her portfolio.

Some people just can’t modernise!

Nobody’s prefect. If you find any spelling mistakes or other errors in this post, please let me know by highlighting the text and pressing Ctrl+Enter.

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