I’ve been re-branded! From here on in, call me “Excellentia – Thinking Outside the Box.” Now, that could have cost me a fortune (can’t find the BP sign on this stupid Mac keyboard). But not a bit. Just visit What Brand Are You for your own make-over.
Two of my minor shareholders have baulked at this in the mistaken belief that “Dad” has traditional family values appeal, and is a brand to be built upon. On the other hand, my main backer (she of the Russian oil billions) prefers “Ian” in her portfolio.
Some people just can’t modernise!