Small Print

Coalition CloudI came across Wordle the other day via this blog post on gender stereotyping in children’s advertising.

It’s an online tool for creating word clouds and I decided to give it a go myself by pasting the text from the coalition programme for government by way of experiment. You can see a portion of the result on the left which you can click for the wider picture.

There are the expected ‘big’ words like government,  support, people, new, programme and support, but it’s the ‘little’ words that interested me, the ones that the politicians either consider less important or too embarrassing to mention.

Transparency for instance. Cameron and Clegg weren’t keen on that concept. Or welfare, standards, investment or quality. The word liberal has a walk-on part, but conservative doesn’t appear.

The significant small print for me are the passing mentions of deficit, banking, regulation, tax, economy, jobs and referendum. And no mention at all of education and student fees.

Wordle describes itself as a toy and not a scientific tool, but sometimes simplicity can be quite telling.

Nobody’s prefect. If you find any spelling mistakes or other errors in this post, please let me know by highlighting the text and pressing Ctrl+Enter.

1 comment… Add yours
  • Jennyta 12th April 2011

    Fascinating – the importance of what is not said!


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