The Bits In Between

Audi A6 Avant AdThey say that the problem with TiVo and other digital tv recorders is that it may sound the death knell for advertising if viewers simply skip through the ad breaks, but they ads are often more entertaining than the programmes.

Take the one for the Audi A6 Avant for example. That’s a still from the ad on the left and if you click on it, it will take you to the video on their website.

It aired for the first time on Saturday during coverage of the England and Scotland Ruby World Cup match and completely knocked my socks off.

Beautifully and wittily animated, it is a million miles from the predictable ‘boy meets car, boy gets girl’ or ‘car transforms into leaping panther’ cliché. Honda definitely raised the bar with their Hate Something, Change Something and When Things Just Work ads.

The choice of accompanying music for the Audi ad is also inspired — a mid-20th century recording of American baritone, John Charles Thomas, singing Open Road, the English version of the Als Flotter Geist waltz from The Gypy Baron by Johann Strauss.

As a special treat, here’s a scratchy recording of the whole song, although sadly not from my own record collection.

Open Road

Whether any of this would persuade me to buy an Audi A6 is another matter, but it might.

Below is the video of another artistic ad that caught my eye and my ears this week.

Beautiful animation with the soundtrack of a cover version of the 2001 song Wherever You Will Go by The Calling. But can you guess what the product is?

Nobody’s prefect. If you find any spelling mistakes or other errors in this post, please let me know by highlighting the text and pressing Ctrl+Enter.

1 comment… Add yours
  • Roger Green 7th October 2011

    I must have ADHD – I can’t watch the commercials anymore…


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