Most seem to be about shifting things from A to B that we used to know as ‘haulage’ but is now called ‘logistics’, presumably because it makes the company sound vaguely military and efficient.
We decided that ‘redefining optimum logistics solutions’ would be the perfect strapline for such a company until I realised that our ‘imagineering’ was in vain. There really is one called Optimum Logistic Solutions, although they are in America so don’t really count..
Another I liked was Eco-wipers Solutions. I’m not sure what an eco-wiper is or whether the solution is an answer to a problem or a cleaning fluid, but it kept us guessing for a while.
My favourite though wasn’t some corporate gobbledegook, but the name of an in-line silencer manufacturer that simply call themselves Shush. Perfect don’t you think?
But we hadn’t got ourselves stuck on the motorway to go jargonese spotting. The ‘we’ in question were me, Mrs P and friend Bridget and we headed for Northamptonshire to see Ant and Marj who were over from America.
We hadn’t seen them since we stayed in Las Vegas last year, although there have been email and phone calls, but it was if we picked up the conversation where we left off.
We stepped inside to look at the various bits of decorative ironware he had on sale (and very nice they were too) then Mrs P and Marj got into conversation while I stepped outside again with my camera.
As I clicked away I could hear what was being said inside and what a tale of woe it was from the smithy. I won’t go into detail, but let’s say he didn’t enjoy the happiest of childhoods and after twenty minutes he hadn’t got beyond his junior school days.
Mrs P attempted to lighten his spirits by pointing out that a least he had a nice leather pinny before beating a retreat wishing she’s heeded the warning sign on the door.
And so we made our way back to The Navigation for a pleasant lunch before our final farewells and the joys of the M1 and M6 on a Friday afternoon for some corporate jargon spotting.
The interesting thing for me was that it points to Etruria 16 miles to the north. This had me scratching my head and wondering whether this was the old Roman name for place that might be more familiar to me, but that wasn’t the answer.
There is indeed a suburb of Stoke-on-Trent called Etruria. It is where Josiah Wedgewood founded his fourth pottery works in 1769 and named by him after the Etruscan people who were renowned for their artistic products.
So now you know.