I’ve mostly given up writing about advertising. It’s just too easy and no great sport — I prefer a quarry that likes the fun of the chase and doesn’t just sit there waiting to be shot at. But sometimes I can’t resist taking a potshot.
Like the latest for Costa Coffee which has to contain the most outrageous USP ever. It acknowledges that an infinite number of monkeys left to their own devices for an infinite amount of time with an infinite number of typewriters would eventually produce the complete works of Shakespeare. Read more ›››