Posts tagged: Good Copy

Good Copy Bad Copy

One of my pet hates is the way that mundane businesses have to make themselves sound more interesting and exciting by the use of hyperbole in their advertising. Or at least it used to be the inadequate, but the trend has spread all sectors of private and public organisations, large and small.

Everyone, it seems, needs a mission statement and a commitment to something, no matter how intangible — performance, excellence, quality, success, innovation, the list goes on. Read more ›››