Posts tagged: Serving Suggestions

Life’s Little Irritants – No 18

Jacobs Cream Crackers

Feeling a little peckish today, I opened a packet of Jacob’s Cream Crackers this afternoon and on the side was a photo of said savoury biscuit topped with a piece of cheese and tomato. The caption beneath read “serving suggestion”. Why do they do that?

What is it about the concept of the cream cracker that Jacob suspects we haven’t mastered? Or do they think that we think we’ll find a ready made cheese and tomato snack inside and hold them in contempt when we don’t? Read more ›››